Make an Appointment (212) 213-0011

Our Specialty Since 1983

What is Brazilian Waxing

Our signature service — perfected over four decades in the heart of New York City, for both women and men.

Our Specialty

Brazilian Waxing
in the heart of NYC

Brazilian Waxing New York is renowned for its specialty — Brazilian Waxing. It's a hair-removal treatment for men and women that involves removing hair from inside and outside the bikini line, in between the buttocks, and the vaginal lips and labia.

We can remove as much or as little hair as you wish. Some women prefer leaving a small amount of hair down the middle — what's commonly referred to as a "landing strip". The choice is always yours.

Every treatment takes place in a private room with a professional, certified esthetician.

Brazilian waxing at Brazilian Waxing New York

The Benefits

Why clients love Brazilian waxing

Perfectly hair-free look

Smooth under your bikini, Speedo, briefs, or lingerie — every time.

Fast, safe, and efficient

Our professionals complete the entire process in 15 minutes or less.

Sparser regrowth each time

With regular treatments, hair grows back finer and regrowth takes up to several weeks.

None of the shaving side-effects

No stubble, no ingrown hairs, no skin irritation, no nicks or cuts.

First-time clients may find the experience somewhat uncomfortable. The good news: the more you do it, the easier it gets. Men may feel a little more sensation because the skin is looser, but our estheticians are whizzes at keeping discomfort minimal.

Special Care for Waxing Newbies

First time? We've got you.

Before your treatment, our certified estheticians offer a free consultation to answer every question, walk you through the process, and make sure you feel completely at ease.

We'll also apply a small patch test of each wax to see which formula your skin prefers — so your first full treatment is as comfortable as possible.

Most Affordable in N.Y.C.

Luxury care at an honest price.

A full Brazilian wax at our Manhattan studio costs just $50 for women and $70 for men — one of the most competitive rates in NYC.

We haven't raised our prices since 2004. Same expert care, same premium products — no inflation surprises.

Our History

Brazilian Waxing in Manhattan since 1983

Our founder, Lydia Jordane, opened the spa in 1983 on 49th Street and Second Avenue, offering Brazilian waxing to a loyal circle of Manhattan clients. In 1987 we moved to our current home at 150 East 39th Street, between Lexington and Third Avenue — steps from Grand Central.

For more than four decades, Brazilian waxing has been our signature service. Our estheticians have performed thousands of treatments on women and men from every walk of life — and we're proud to remain a go-to destination for New Yorkers who want the very best.

Premium Products

Our Brazilian Waxing Formulas

We offer two professional-grade wax formulas so you can choose the option that best suits your skin type and sensitivity.

💎

Cirepil Blue Hard Wax

Our premium hard wax for sensitive areas. It grips the hair — not the skin — and is removed without paper strips, making it the gentlest option for a Brazilian.

🌿

Aloe Azulene Wax

A warm wax applied with paper strips, ideal for larger body areas. Enriched with aloe and azulene to soothe the skin during and after treatment.

Your Safety First

Strict Hygiene Standards

Your health and safety are our top priority. We follow strict protocols that exceed industry standards.

🧤

Gloves Always Worn

Fresh disposable gloves for every single client, every single treatment.

🚫

No Double-Dipping

We never re-use an applicator. A fresh stick is used for every single application.

🏠

Private Rooms

Every treatment takes place in a clean, fully private room for your comfort.

Ready to Book?

Schedule Your Brazilian Wax

Experience the Brazilian Waxing New York difference — private rooms, certified estheticians, four decades of expertise.

Book Your Appointment View Price List